You could say that you have attended enough educational events this year. You could say that this is why you will not take part in SEMPL. You could shrug your shoulders and believe that there is nothing new you would learn. Or, you could even decide that you do not have the time.

But, it could just happen that the participants of this year's SEMPL will be better informed than you. That you will not hear about the new trends in consumers' habits. That the hottest client-understanding methodology, the Touchpoints, will remain just a hearsay concept instead of becoming a valuable tool. New trends in technology, communication and customer approach will pass you by. You will forego a lot of knowledge.

We will discuss many topics and your questions, comments and opinions would be very useful. We hope that you will decide to take part in this year's SEMPL and realise that the event's topics are not interesting solely for media employees, strategists and planners. You will discover that SEMPL is a communication event worth its two days in gold.

We will be glad to see you.