Who is Changing?

How do the advertisers fight for survival amidst today's consumer driven trends? Is the 30sec TV commercial dead or dying? What is wrong with the media? Is the media the only thing that is changing or are consumers changing too? What are the media trends like in Croatia in comparison with the rest of the world? Answers to all these questions and more will be sought by Gordana Grbić from Croatia's Studio Marketing J.W.T. She claims that a stormy media environment demands new (fresh) approaches.

Do you Like Beer?

Ožujsko beer is the most popular beer in Croatia, as voted by Croatian beer lovers. According to Bart Vandecruys, Marketing Director of the Zagrebačka pivovara brewery, the consumer will be touched by the message if the message is relevant and right, no matter how cluttered the media environment is. To prove his point, he will present Ozujsko's Worldcup 06 Activation Programme.

Myths on "Tecnhoyouth"

Lenart J. Kučić, a business journalist at the daily Delo's and a columnist for the daily's Saturday supplement Sobotna Priloga, will refute some myths on "technoyouth". Lenart believes that getting to know a young technology user does not require a study of social phenomena, but the uncovering of new forms of self-evidence. In his view, these myths are created by professional futurologists, lecturers and researchers, who erroneously transfer their mixture of fear and enthusiasm about new technologies onto those who grow up with such technologies. What do you think?