Do You Believe in Magic?

How to find the place where the most effective link is created between the brand, the target group and the place of communication? This place can be defined with the help of the Magic Perception Triangle, according to strategist Mitja Tuškej and integrated communication expert Andrej Pompe from the Formitas BBDO agency for integrated market communication.

Phenomenon

Are you interested in the recent local election in Ljubljana, as seen by a total illiterate of political marketing, Igor Arih. His story begins when he and many others tried to convince Zoran Jankovic to run for mayor in the Slovenian capital, and concludes with Jankovic convincing the majority of the people of Ljubljana to elect him mayor.

A Psychology Lesson

Mark Holden from the PHD Group in the UK will present a new outlook on communication planning. Mark is an expert in the neuroscientific approach to communication planning that rests on discoveries in cognitive psychology and on data acquired through a pioneering fMRI (Functional Magnetic Resonance Imaging) research study.

A Round-Table Discussion

Branko Đurić Đuro and Janja Božič Marolt will have the honour to conclude SEMPL on Friday. To learn how, fill out the SEMPL application form on http://www.sempl.si/.

You are cordially invited to participate!