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Day 2 - Friday, December 1st

10.05 - 10.35 a.m.
How Can We Measure the Effectiveness of Outdoor Advertising?
Ante Šalinović, Agency PULS, Croatia
Neil Eddlestone, JCDecaux-Worldlink, United Kingdom
Dejan Možic, Mediana, Slovenia
10.40 - 11.10 a.m.
Energize Your Brand
Gordana Grbić, Studio Marketing J.W.T., Croatia
11.10 - 11.25 a.m.
Break
11.25 - 11.55 a.m.
Who Is the Hunter and Who Is the Prey?
Maja Hawlina, Lowe Avanta, Slovenia
12.00 - 12.30 p.m.
Touchpoints - the Multi Channel Brand Companion
Jurij Grobovšek, Mediana, Slovenia
12.35 - 1.05 p.m.
How to Create Enduring Bonds with Consumer in a Cluttered Media Environment? Ozujsko's Worldcup 06 Activation Programme.
Bart Vandecruys, Zagrebačka pivovara, Croatia
1.05 - 3.00 p.m.
Lunch
1.05 - 1.35 p.m.
Accompanying programme: Performance of Outdoor-Media Advertising (lecture, Andrej Prepeluh, Msc., Slovenia)
1.40 - 2.00 p.m.
Accompanying programme: Q&A: Why is Data in the new NRB Different? (lecture, Andraž Zorko, Cati, Slovenia)
3.00 - 3.30 p.m.
Mindful Planning - a Neuroscientific Aprroach to Communication Planning
Mark Holden, PHD Group, United Kingdom
3.35 - 5.05 p.m.
A round table discussion, headed by Janja B.Marolt: "Branko Đurić Đuro - an Artist in Advertising, a Trademark and a Medium"