Lecturers and agenda of previous SEMPL:

SEMPL 8

• Andrea Štimac, Doticni / Carat, Croatia
  Trends in Media Consumption
• Helge Grüttke, BBDO, UK
  Consumer research (media consumption and purchasing habits) - illustrated on the young "20 something" - Being Twenty Something in Europe
• Polly Carter, BMRB, UK
  Different approaches to regional and international segmentation: wealthy population - Understanding the New ‘Elite’ Consumers in Central and Eastern Europe
• Suzana Milenkovič, Mayer Group, Slovenia
  Simultaneously: SEMPL for Young Media Planners: Media Briefing for Beginners
• Petra Galić, Mediana Fides, Croatia
  Holistic Roadmap to the Consumer (Life Style, Targeting and Media Consumption) - How to Get and Connect Different Data for Improved Media Planning
• Ola Friskopp, Infodata, Sweden
  The True Value of Advertising in the Newspaper
• Andrej Pompe, Formitas, Slovenia
  Magic Formula Exists
• Geoff Wicken, KMR Group, UK
  A Mixed-Method Solution to the Media Mix Puzzle
• Igor Gajster, SIOL, Slovenia
  New Trends in Internet Advertising
• Zoran Savin, Sonce.net, Slovenia
  MOSS
• Tatjana Mamula, MASMI Beograd, Serbia and Montenegro
  Internet Advertising in Serbia - a Slightly Open Window on the World
• Timotej Gala, Httpool, Slovenia
  Online Media Strategies on the ex-Yugoslav Market
• Vasja Zupan, Pro Plus, Slovenia
  Who’s Paying for the Content? Where Is Advertisements Role in Subscription Content?
• Aleša S. Zupančič, Formitas, Slovenia
  Simultaneously: SEMPL for Young Media Planners: What Is Media Strategy?
• Ralf G. Neumann, Brandtime Network, Germany
  It’s Brandtime! Entertainment Is the Key Factor to Connect Brands and Consumers
• Aleksander Bratina, Dnevnik, Slovenia
  Yellow Contents and Advertising
• Round table: Responsibility, ethics, yellow press

SEMPL 7 - Where are we sailing to?

• Valentina Buonumori, Future Foundation London, United Kingdom
  Trends in European Purchasing Habits
• Ingrid Lambru, Mercury Research, Romania
  Trends in Purchasing Habits - the Balkans
• Lynne Robinson, Institute of Practitioners in Advertising London, United Kingdom
  Media Research - On the Brink of Revolution?
• Marko Vončina, Najdi.si, Slovenia
  Internet as Advertising Medium
• Vasja Zupan, PRO PLUS, Slovenia
  Case study: Interactive video contents
• Irena Petrič PhD, NOM Media, The Netherlands
  Print audience measurement in The Netherlands
• George Makris, RTL Televizija Zagreb, Croatia
  TV Advertising and Programming Trends
• Barry Cupples, OMD Europe, United Kingdom
  New Trends in Advertising Strategies
• Ampelio Plaza Mayor, Media Planning Group, Spain
  Advertising Planning and Measurement of its Efficiency
• Andrea Štimac, Grey, Croatia
  New Methods of Communication - Creative Use of Existent and New Media
• Aleksander Uranc, Gorenje, Slovenia
  Case study: Gorenje
• Kristina Furlan, Fructal, Slovenia
  Case study: Fructal
• hosted by Janja Božič Marolt, Mediana, Slovenia
  Round table: Is investing billions in communications as important as the same investments in real estate?

SEMPL 6 - Joining international waters

• Janja Božič Marolt, General Manager, IRM Mediana, Slovenia
  Is there enough information available for successful complete media communication?
• Dejan Turk, Managing Director, Metropolis Media, Slovenia
  Evaluation of outdoor media efficacy - outdoor/indoor/internet
• Jan Habeš, General Manager, Beiersdorf Czech and Slovak Republics
  International media strategy versus local media planning (Strategic review accompanied by media case study from the CEE region)
• Jasna Poznič, Market Research and Information Manager, Allied Domecq Agencies, Slovenia
  The role and use of marketing research & information system in an international company
• Nikki Mendonça, Business Development Director, OMD Europe, United Kingdom
  International media management
• Tomaž Perovič, News Director, Pro Plus, Slovenia
  What can we learn from foreigners and what can they learn from us?
• Mitja Tuškej, Strategist and Project Director Formitas BBDO, Slovenia
  Are we parting although we belong together?
• Robert Mulej, Managing Director, GV Revije, Slovenia
  GAZELES - a different branding
• Milena Štular, Country Manager, Unilever Slovenia
  The client's view - pro and contra
• Béla Németh, Managing Director and Regional Director CEE, Initiative Budapest, Hungary
  How could media and creative agencies work together for their clients' best interest?
• Ralf G. Neumann, Germany
  Individual match or team play? How to win the battle of perceptions in the 21st century
• Marko Prpič, Slovenia
  Digital future - digital television
• Jan Marcin Kujawski, Director of Research and Development SMG/KRC, Poland
  Acquisition and use of GRPs for outdoor poster panels - case example
• Manuel Dähler, Head of Radio Research, Swiss Broadcasting Corporation
  Radiocontrol in Switzerland: since 1 ´000 days audiometers measure radio listening; technology, experiences and future

SEMPL 5 - Let it happen to media people

• Milena Fornazarič, MBA, Director Media Pool, Slovenia
  Why a different SEMPL this year?
• Darek Zatorski, Creative Director Leo Burnett Warszaw, Poland
  Creative strategies and the media
• Mitja Tuškej, Strategist and Project Director Formitas BBDO, Slovenia
  Media strategies and communication strategies
• Chief LEA Aimiuwu, Chairman Media Focus, Nigeria
  Media strategies and the role of the researcher
• Dejan Verčič, Ph. D., PR Director and Partner Pristop, Slovenia
  Media strategies and PR
• Branko Čakarmiš, Director Kanal A and Director of Programme Pro Plus, Slovenia
  Case study: Popstars - be the advertising star
• Ozren Konceljak, Premisa, Association for Communication Management, Croatia
  Case study: Croatian Telekom and launching ISDN service

SEMPL 4 - Annual Media Strategy

• Giovanni M. Fabris, Assistant Vice-President and International Media Director, McDonald's International Marketing
  The briefing, an advertiser's point of view two-ways accurate, timely communication: a condition for success
• Bernhard Mayer, CEO, OMD Austria
  Briefing: agency / media planner's view
• Nick Hiddleston, Research director, Initiative Media Futures
  Media Research: media consumption, brand awareness and recall
• Colin McDonald, Consultant, McDonald Research
  Reach, frequency or what? Are there any rules for the best way to deploy an advertising budget?
• Luka Kogovšek, Deputy CEO, Httpool d.o.o.
  Interactive media strategies integration
• Ron de Pear, Chairman, CIA Worldwide Board
  Thinking out of the media box
  Ron de Pear Creative workshop
• Peter Smith, International Director, Optimedia International
  Getting the best from negotiation - the agency approach
• Gary Williams, Head of Trading, Mirror Group Newspapers
  Getting the best from negotiation - the media owner approach
• Peter Smith / Gary Williams
  Workshop: "Negotiation in action".
• Richard Helyar, Global Research Projects Manager, Universal McCann
  Making every cent count: evaluating media strategy
• Uwe Schneider (presented by B. Mayer), Managing Partner, OMD International
  Evaluation of an annual media strategy / plan: an influence of possible factors

SEMPL 3 - Media Effectiveness

• Sheila Byfield, Head of Consumer Insight, MindShare
  Designing research to improve media effectiveness
• Patrick Burton, Vice President, Integrated Brand Communications for Allied Domecq
  The importance of integration in brand communications
• Ahti Leväaho, Deputy Managing Director, OgilvyOne Finland
  Mobile marketing... a new media for marketers
• Thilo Krämer, Managing Director, CIA New Europe
  Media mix - follow the consumer to build your brand
• Peter Smith, International Director, Optimedia International
  Media mix or muddle
• Costin Mihaila, International Media Director, Initiative Media Netherlands
  Effective targetting
• Christel Plöger, Secretary General IFABC, International Federation of Audit Bureau of Circulations
  The importance of circulation audit nationally and internationally
• Vesna Marđonovič, SmithKline Beecham
  What can good old TV do for your brand?
• Lisa Beaumont, Client Service Director, Superpanel Media Services TNS
  Understanding the sales effect of television advertising (the latest findings of tvSpan)
• Oliver Schmidt (and Luka Kogovšek), Sales Consultant CE, DoubleClick TechSolutions
  Web planning
• Marjolein Moorman, Universiteit van Amsterdam, ASCoR
  The effect of context on advertising processing

SEMPL 2 - Media Strategies

• Harald Brandstetter, Client services director, MediaCom Vienna
  The role of purcase decision process for media planning
• Peter C. Neijens, Scientific Director, ASCoR, Universiteit van Amsterdam
  Succesful advertising and media strategies: lessons from Dutch Effie awards winners
• Bas van den Putte, Associate Professor, ASCoR, Universiteit van Amsterdam
  Making effective campaigns: brains or muscles?
• Peter Smith, International Director, Optimedia International, London
  Competitive media expediture data - too much data, not enough information
• Peter Smith / John Taylor
  The effect of the changing media scene on media strategy
• Bernhard Mayer, Managing Director, OMD Austria, Vienna
  How to present media strategies
• Ron de Pear, Worlwide Client Services Director, MindShare Europe, London
  The role of media and communications
• Sharon Shavitt, Associate Professor, University of Illinois
  The effect of medium on attitudes toward advertising: surveys and implications
• Paul Syrysko, Regional Director Central & Eastern Europe, Starcom Worldwide, Warsaw
  Preference Points - capturing the mood? (Preference Poits study)

SEMPL 1 - Evaluating Media

• Jim Kite, European Research Director, Universal McCann Worldwide
  The role and importance of media research
• Barbara Kittridge, Media Director, Leo Burnett Budapest
  Evaluating outdoor media: the changing landscape
• Sunder Narayanan, Columbia University, New York
  Internet - how it can be used in media planning
• Olaf Michielse, International Media Director, Initiative Media, Amsterdam
  Slovenia: just developed CEE tv market? How can Slovenian TV market futher develop to approach Western standars?
• Zbynek Gabriel, Media Director, Leo Burnett Prague
  Experience in implementing media research on developing media market
• Bernhard Mayer, Managing Director, Media Direction Warsaw
  Translating communication strategies into media strategies; comparing media; clients approach of evaluating media
• Lisa Pollard, Business Group Director, Superpanel Media Services
  Impact of press advertising on sales of grocery brands
• David McMurtrie, Director of International Media, MediaCom London
  Lessons in media effectiveness