Among all the entries the jury has choosen 13 finalists. and the following finalists:

Grand SEMPLER 2006

Car

Zavarovalnica Triglav

Original

Car
Relevant strategic message – the unpredictability of the car accidents – has been brilliantly executed through the whole campaign. The execution has been personalised for every type of media, using specifics of the respective media to explain the message without words, always unexpected. Outstanding from the clutter in every bit of it.

Golden SEMPLER in category A (Strategic use of the media mix)

Coca-Cola Thrill Seeker Activation - Croatia

Coca-Cola

McCann Erickson Croatia

Coca-Cola Thrill Seeker Activation
The intriguing non branded message using the intimate fear of unknown has been incorporated in the mass media among the regular news and entertainment content. The attention and free publicity was gained during the teaser faze and managed to keep the pace up over the whole period of the campaign.

Golden SEMPLER in category B (Innovative Use of Existing Media)

Tuborg Green Fridge

Carlsberg Hrvaška

Imago reklamna agencija

Tuborg Green Fridge
Just looking at the presentation one gets thirsty for cold, green beer. Placing products in the city lights has been seen, but the relevancy of this particular execution has convinced the target audience and the jury.

Golden SEMPLER in category C (Direct Approaches)

There were some good entries in the category C Direct Approaches, but non that has been so outstanding to convince the jury to award the Golden Sempler.

Golden SEMPLER in category D (Strategic Sponsorship Placement)

Snickers Graduates

Masterfood Slovenija

Formitas BBDO

Snickers Graduates
Sponsorship of the Graduates Guinness World Records dance event has been used as a basic platform for different activities for the target audience over the whole graduation process.

Golden SEMPLER in category E (Bright Media)

The Traktor Q7

Porsche Slovenija / Audi

Pan

TRACTOR Q7
Simple and impressive targeting – clear message, right location, right timing.

Have a look at the list of all the entries.