Competitive categories

• Category A - Strategic use of the media mix
  This category encompasses communication projects that are strategic and ingenious in their usage of media or communication channels.
• Category B - Innovative use of existing media
  This category consists of communication projects that innovatively use or upgrade the specifics of a certain medium.
• Category C - Direct approaches
  This category is intended for communication projects that use direct communication channels for establishing interaction with various target groups (CRM concepts, direct mail, promotion at point-of-sale, events, etc).
• Category D - Strategic sponsorship placement
  This category includes sponsorship projects that are linked with a specific medium, or communication projects designed to support a specific event, project or individual target groups.
• Category E - Bright media
  This category involves communication projects which transform things or factors that primarily have a different function, into a medium or a communication channel.

Notes

The usage of media within a specific communication project applied under category A, can also be submitted under categories B, C, D and E. However, to do that you need to fill out a separate application form and pay separate application fees.

The organiser reserves the right to change the category of a submitted project.

The applicant bears the exclusive responsibility for the authenticity of the data in the application form and the contents of the submitted project.

If the submitted project makes it on the short list the applicant shall prepare a ten-minute presentation of a project for the participants of the seminar. The applicant allows the organiser to publish the submitted project for promotional needs of the seminar.

Judgement criteria

• Outline scheme of media action
• Matching of the media solution and the marketing and communication aims
• Creativity in media strategy and tactical media selection
• Innovative use of traditional and non-traditional media
• Innovative search for new ways of communication
• Technical realization

Awards

• SEMPLER DIPLOMA for reaching the shortlist selection
• GOLDEN SEMPLER for winning the individual competing category
• GRAND SEMPLER for the most creative media strategy of the year

Entry requirements

Please enclose the following with the entry form:

• 1 CD recorded in Microsoft Power Point Program / MS Office including a description of the media action (starting points, communication strategy, media strategy and tactics, results…) and all communication means in the following form:
• TV ads: MPEG-1 format, resolution 320 x 240 pixels
• Print ads, posters and promotional publications: JPEG format RGB
• Radio ads: WAV format 44100 Hz 16 BIT STEREO
• Web sites: some web sites pictures (max. 5) in JPEG format RGB
• Presentation of the entry according to the technical requirements stated in the entry form
• Copy of the entry form and payment receipt

Registering deadline is Friday, November 10th, 2006.

Please, send entries to the following address:

Media Pool d.o.o., Dunajska cesta 129
SI-1000 Ljubljana, Slovenia

Registering fee

The price for a single entry is 210 EUR (20% VAT included).

Please pay the registering fee to:

Media Pool d.o.o., Dunajska cesta 129, SI-1000 Ljubljana, Slovenia
Nova Ljubljanska Banka d.d.
Trg republike 2, SI-1520 Ljubljana, Slovenia
Account: NOVA LB d.d. Ljubljana
Swift Code: LJBASI2X
IBAN: SI65029220012446259

Regulations

• The media strategy competition can be entered by strategists, planners, agencies, and media and clients of communication projects. The competitors can enter work launched between November 1, 2005 and the end of October 2006.
• An entry is any media project complete in content, execution and time. If the entrant registers several projects for the same trade mark or client, each has to be registered and paid for as a single entry.
• In the SEMPLER competition only those entries which have been registered before the deadline, in the required form and having paid the entry fee will be considered.
• All registered works will be digitally presented to participants of the Seminar on Media Planning SEMPL 9, for which special computers will be available. Short-listed entries will be presented to the audience within a special programme in the main hall.
• The entries will be judged by a jury of seven competent members appointed by the organizers of the competition.
• The jury will make a shortlist selection from all the entries. In the second run the jury will choose the best work from among the finalists of each competing category and award it the GOLDEN SEMPLER. From those entries judged the best in each individual category the overall winner will be chosen and will be given the GRAND SEMPLER award. Each work can receive only one award. The jury is not obliged to bestow awards for all categories.